29. 7. 2022
Blog

How to start a Blog in 5 simple steps

Whether you want to have your own online diary, a professional portfolio or an online presentation of your business, you need a blog. 

Nowadays, it’s not enough to have a website with simple sections such as home page, about us, our services, etc. 

Blog has become one of the most popular and most wanted sections on websites worldwide. 

Here’s why…

Webglobe

Why do you need a blog? 

Let’s assume that you’re a business owner or an entrepreneur and that you want to gain followers and/or earn from your blogging. 

It’s simply not enough to claim that you’re an expert in an area or that your products/services are the best on the market. 

Nowadays, personal brands and businesses alike need share their expertise online in order to project authority and gain traction. 

It’s like each website is a publishing powerhouse with blog and content as core power supply.

If you don’t have consistent content production, you fall behind your competitors and lose visibility and traction.

On the other hand, by sharing free value with your audience, you get brand recognition, connection with your leads, and SEO „points“. It’s these „SEO points“ that prompt Google to rank your website on SERP. 

Google’s algorithm favors websites that educate readers and offer informative value. Well, what other way to do that than through blogging? 

It’s your blog that amplifies your brand presence, generates and warms up leads and helps you gain visibility. 

So, without further ado, let’s see what are the 5 simple steps in which you can start a blog that will generate traction. 

1. Think of a unique and compelling name for your blog

The first step of course is to figure out what you’ll write about. 

If you don’t have an idea, you can do an SEO research and find high-in-demand topics for which there’s no tight competition online. 

When we say that you should think of a unique name for your blog, we mean „purchase a unique domain“. 

You know what a domain is, right? 

It’ an address via which people get to your blog. 

For example, our domain is Webglobe.com because that’s the name of our webhosting company. Your domain can be related to your business or anything that’s associated with your blog’s unique angle. 

When domain extensions such as.com,.org,.me, etc., are concerned, you can check all available extensions here. 

When you figure out the extension you want, your next step is to input the full domain name in the search bar here and check whether it’s available. 

If someone already bought that domain name, you must look for another one (unless they’re willing to sell it to you which is rarely the case). 

A few tips on choosing a good name for your blog

  • A „good name“ is recognizable and memorable
  • Use short and simple words that stick out and that are easy to remember
  • Avoid numbers, hyphens, etc.
  • The name of your blog should be associated with your core topic
  • The name can address and even provoke your targeted audience 
  • Use Thesaurus 
  • Use SEO programs to see what keywords and phrases people search the most. That can give you an idea
  • Check if you can create relevant social media profiles with that name (you will need a consistent brand name across all platforms) 
  • If your first and last name sound cool, you can use those as well
  • If your blog is incorporated in a website, don’t just call it „blog“. It’s like naming your dog „dog“. Call it „our stories“, „resources“ or something along those lines. 

2. Chose a platform for blog creation

You can make a blog via low/no code platforms like Wordpress, Wix, Weebly, Blogger, Tumblr, etc. 

Apart from paid versions, there are free versions as well. Of course, paid plans provide you with more options when it comes to settings and design. 

The main parameters of a good platform for blog creation are speed and ease of use, as well as settings, features and customizable design templates.

A lot of bloggin platforms that are marketed as no code and drag and drop platforms are actually low code platforms. That means that – if you want to achieve optimal results – you’ll have to use some HTML and CSS. 

If you really want a no code platform that will enable you to create a blog fast and easy, we recommend our WebEditor. 

WebEditor creates blogs and websites with the speed of lightning. All it takes are a few clicks and anyone can make a website or a blog easily. WebEditor has all the necessary functionalities and the speed and ease of use are what makes it stand out from the rest. 

A lot of other platforms demand time, effort and a big learning curve that’s not to be ignored if you want to master them completely. The truth is that you won’t need to use 90% of options that they confuse you with… 

We made WebEditor with the goal of making our users’ lives easier and not harder. 

3. Choose your hosting provider

Everything that exists on the internet, including your blog, website and all the other browser-accessible data – all of it is stored on computers named servers. 


Internet is a network in which our computers and these servers communicate with each other. 


Server lease and server maintenance is called hosting because servers literally and physically host your website and your blog. 


They provide you with space on their hard drives so you can store your data. 

What are the elements of a good hosting package and how to choose the best hosting provider

These are some of the important things to look out for when choosing your hosting provider:


  1. Visibility on search engines 
  2. Optimal speed and performance
  3. Appropriate protection and security protocols
  4. Regular backup of your data
  5. Great customer service and technical support that will answer your inquiries promptly and solve any problems that you may have


Initial prices of hosting packages are not the only thing you should keep an eye on because some hosting companies resort to vendor-lock-in. 


They offer low prices at the beginning, but the renewals cost more. They do that because they assume you’ll be too lazy to change your provider after you’ve already built your blog. And they’re right. Most people would rather pay a higher price than have to migrate their data to another hosting provider (even though that process is easy). 


That’s why you should keep a lookout for the renewal prices as well. 


One more thing to pay attention to is the price of additional storage space. In case you want to enrichen your blog with videos or images, you’ll need additional storage space on the server. You’ll need to pay extra for that so keep an eye on that pricing plan. 


A few more things to note are the location of your hosting providers’ data centres. It’s important that your servers are stored in proximity of your targeted audience. 


If your blog targets Germany (for example), that’s where your servers should be located. 


That is important because of the upload speed that ultimately affects user experience and SEO alike. 


Webglobe.com se made sure that you don’t have to spend hours upon hours looking for the right hosting provider that will satisfy all of these criteria. 


If you want perfect hosting with the most affordable prices, best customer and technical support and features, click here to sign up with Webglobe. 


Our staff will help you launch your blog in just a few minutes.  



4. Design your blog right

Besides the written content on your blog (which we’ll leave to you), your blog’s design is an important aspect that influences user experience. 


Your design should be unique, distinct and conspicuous so that it grabs the attention of your reader, but don’t take things too far so it’s uninteliegble. 


It’s very important to make navigation easy for your visitors. 


That’s why your blog should be well organized and easily searchable so that anyone who visits can quickly find the posts that they’re interested in. 


Your theme and design should be consistent with the rest of your brand’s visual and conceptual identity. 


And don’t forget the logo! 

5. Publish your first article

The number of people who purchase domain and hosting, pick theme, design their blog and do nothing would surprise you. 


It’s hard to tell why people do this.

 

Blogging is a popular way of earning from the comfort of your bedroom. Most people probably find it tempting because they think they’ll earn money without having to do anything… which is only partially true. 


Yes, your blog and your website can earn you money even when you sleep, but to get there, you must have awesome content online. 


Sometimes people don’t have the inspiration or they simply didn’t pinpoint the exact thing they want to write about. 


Even experienced bloggers have problems with that and that’s why we’ll give you a wireframe that should help you publish your first article. 


It’s easier than you think. For starters, just announce that you’re launching a blog. 


Tell your readers: 


  • What are you starting
  • \Who is it for
  • Why are you starting it
  • What will you cover
  • How will you cover it
  • Why do you think that it matters 
  • Why do you think you’re competent to talk about it
  • What will your readers gain from reading your posts


So, to reiterate, simply answer the following questions: 


  • What are you writing about
  • \What’s the purpose behind your writing
  • What inspires/motivates you to write
  • Are you solving any problems or helping anyone by writing this? 
  • Who do you help? 
  • How do you help? 


When you’re done with answering all of the above, all that remains for you to do is tell your readers what they should do next. 


Call them out and prompt them to keep reading because they will get _____ (benefits). 


And there you have it – a crash course in content writing. 


Actually you can apply this wireframe to all the articles that you publish for each topic respectively. 


Just try to cover questions like: 


  • Why is this important
  • To whom is it important
  • What part of it is the most important
  • And what should I do now with all this knowledge (provide actionable steps)


Wrap up

If you want to start your blog, you can do it fast and easy, especially if you follow our directions. 


TLDR: Here are the 5 steps you need to take to create a blog in 20 minutes or less: 


  1. Figure out what you’ll write about, give your blog a memorable name and buy a domain name
  2. Choose the platform that you’ll use to create your blog
  3. Choose your hosting provider and purchase a hosting plan
  4. Design your blog to make it captivating, but easy to scan and search 
  5. Publish your first article


Stay tuned because our following article will teach you how to promote your blog and get people to read it. 


Author of the article
Webglobe


Whether you target specific customers or the entire world, we equip you with an effective arsenal.

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