How to make your website visible on the internet?

The best way to make your website visible is through search engine optimization (SEO), identifying keywords and using them to create web content.

Companies often create a new website, launch it and then start thinking about how to attract visitors to it. One of the best ways to generate traffic to your website is SEO (Search Engine Optimization) – that's the name of the process that gets your website ranked higher on search engines like Google.

Before creating a website, you should think about SEO because the structure of your website is an important SEO factor. In this post, we'll walk you through the SEO elements you should consider when planning your website.

SEO optimized keywords

What are keywords?

Keywords are words and phrases that internet users type into the search box of search engines like Google to find what they are looking for. Some keywords get hundreds of thousands of searches a day, while others may only get a few. Before you start creating your website, it is important to think about the keywords you want to optimize your website for.

Why are keywords important?

Keywords are important for search engine optimization because if you want to get traffic from search engines, you need to display the most relevant ones on your site.

How do I know which keywords to optimize for?

Do keyword research using tools like Google Keyword Planner or Wordtracker to see what keywords are popular in the industry you are targeting. Using these tools, you will be able to see the average search volume for each keyword and how competitive those keywords are.

SEO suitable website plan

After conducting keyword research, you should have a list of keywords you want to optimize your website for.

Example: You are a San Francisco-based florist with a website promoting your shop and describing the services you offer. You have decided that you would like to focus on:

• flower delivery
• florist San Francisco
• wedding flowers
• funeral flowers
• bouquet of flowers

The next step is to create a plan in which you set aside a web page specifically for each of the keywords you are targeting.

Search engines tend to look at certain parts of your website to see what the main theme of the page is. When planning each of your pages, be sure to integrate your keywords into each of these posts:

• Page name
• Description
• Keywords
• Headers
• Throughout the written content
• In the text links

Domain names

Choosing the right domain name is very important and should be carefully considered. When choosing a domain name with SEO in mind, you should:

• Consider the length of your domain – your URL shouldn't be too long, as it will be hard to remember and customers are likely to misspell it when searching for your site.
• Consider investing in your own domain – your site will appear more professional and some SEO research suggests that sites with their own domain rank better than websites published on subdomains.
• Consider adding a keyword – If your first domain name is already established, consider adding a generic keyword to your URL to explain what you offer – for example, www.beautifulbouquetflorist.co.uk
• Consider extensions – if you are a local business operating only in a specific country, it may be better to choose a localized domain name, such as UK domain.co.uk or Canadian domain.ca. This will help when people search for the services you offer in the country where you operate.
• Consider the use of hyphens – using hyphens and underscores in your domain name does not add to your credibility, in fact it can make it look like spam. It is also difficult for users to type and you need to avoid them.

SEO is an excellent way to increase the profitability of your website. Planning your site with SEO in mind is much easier than optimizing it after the site is created.